Marketing and Communication on a mountain tour. How to achieve best a long-term summit success

The new expert article has been launched in ISR 4/2017. The corresponding cartoon:

Marketing = marketing

Werbung = communication

Kunde = customer

schneller Gipfelerfolg = short-term summit success

langfristiger Gipfelerfolg = long-term summit success

nach dem ersten Gipfel… = after the first summit…