INTERALPIN INSPIRATION DAYS

Inspiration Days to debut at INTERALPIN

As the leading International Trade Fair for Alpine Technologies, INTERALPIN is extending its horizons to focus on an even wider range of technological issues. The new INTERALPIN INSPIRATION DAYS – presented by LEITNER-PRINOTH-DEMACLENKO – will debut on May 9-10, 2019, boasting a top-class program of supporting events addressing innovation, marketing, and digitalization. Concept & realisation: MOUNT MEL together with INTERALPIN:

On May 8-10, 2019, over 25,000 trade visitors from more than 85 countries will flock to Messe Innsbruck exhibition center for the INTERALPIN trade fair – the most important summit of the global ropeway industry. This year will also mark the debut of the INTERALPIN INSPIRATION DAYS program. “This new format perfectly complements the key topics at INTERALPIN, the leading trade fair in this field, enabling visitors to discuss issues relating to positioning, marketing, and digitization in even greater depth. A series of keynote speeches and company presentations will help employees from the various mountain resorts tap into the latest findings and solutions. With this first-class program of events, INTERALPIN is sure to appeal to all-new visitor target groups,” says Director Christian Mayerhofer, CEO of Congress Messe Innsbruck (CMI).

From the Silicon Valley mindset to Happy Meal marketing

For the first time, visitors to INTERALPIN will have the chance to experience top-class keynote speeches followed by topical company presentations on matters of innovation, marketing, and digitalization. The INTERALPIN INSPIRATION DAYS will commence on Thursday, May 9, with a talk on the Silicon Valley mindset. Having lived in Silicon Valley for almost 20 years, technology researcher and author Mario Herger will reflect on what can be learned from these world-beating innovators and how this can feed into the strengths of the ropeway industry. The second keynote will be delivered by Professor Hubert Siller from the renowned Tourism department at the international Management Center Innsbruck (MCI). Prof. Siller will assess the future of winter sports by focusing on upcoming opportunities and challenges in the mountains. Ursula Weixlbaumer-Nortz, the long-serving head of Happy Meal and family marketing at McDonald’s, will then explain why professional ski resort marketing targeted at children and families demands next-level expertise, a sense of responsibility, and a nuanced approach to the respective target groups. The INTERALPIN INSPIRATION DAYS will continue on Friday, May 10, with a keynote from tourism guru Jürg Schmid, the former Director of Switzerland Tourism. In a speech entitled “Scaling new heights? A strategic look at the future of Alpine tourism,” Schmid will provide in-depth analysis of facts, trends, and future developments in this field.

Added value for visitors and companies

“Participants have sufficient time between the individual sessions to explore everything the trade fair has to offer,” explains INTERALPIN Project Manager Stefan Kleinlercher, noting that this enables visitors to pick and choose the specific presentations that are of greatest interest to them. “This ensures terrific added value for visitors and companies at INTERALPIN in the form of knowledge transfer, while the participating companies also have the chance to make a big impression on all those in attendance,” says Kleinlercher. Trade fair visitors can participate in the INTERALPIN INSPIRATION DAYS at no extra charge, with advance registration recommended due to the limited number of places available.