MOUNT MEL vGmbH / Srls

MOUNT MEL was founded by Melanie Kaindl in January 2017 as a simplified limited liability company.
The company is based in Racines, South Tyrol.

Dipl. SpOec. (Univ.) Melanie Kaindl

Dipl. SpOec. (Univ.) Melanie Kaindl

Managing Partner

360° competence and industry expertise in every aspect of ski resorts and ropeways: operators, tourism, manufacturers, and customers


  • 2018 – today  Winter sports brand – Managing Partner, SOGGLE GmbH 
  • 2018 – today  Teaching activity – Lecturer for branding and marketing, Cable Cars – Engineering & Management, FH Vorarlberg
  • 2017 – today  Management Consultancy – Managing Partner MOUNT MEL vGmbH
  • 2011 – 2016   Ropeway manufacturer – Head of Marketing, LEITNER ropeways, LEITNER AG
  • 2009 – 2011   State tourism organization – Head of Marketing Cooperations, TIROL WERBUNG GMBH 
  • 2003 – 2009   Ski resort – Marketing & Sales Management / Authorized Officer, MAYRHOFNER BERGBAHNEN AG
  • 1998 – 2014   Training of ski instructors: State & national Alpine skiing instructor for the GERMAN SKI ASSOCIATION (DSV), e.g. for the 2007 German INTERSKI demo team, state-certified ski instructor, and DSV ski instructor at the SV Kirchzarten skiing school in Germany
  • 1998 – 2002   Winter sports goods industry – dealer training and promotion for HEAD & ZIENER
  • 1997 / 1998    Customer service – G.O Club Méditerranée – animator
  • 1995 – 2002   Event organization – organization and support at large-scale events including the 1995 Mountain Bike World Championships and the Black Forest ULTRA Bike Marathon in Kirchzarten, Germany, and at the German hospitality house for the 2002 Winter Olympics in Salt Lake City, USA


  • 2008 – 2009  General Management, University of St. Gallen, Switzerland
  • 1997 – 2002  Master degree in Sports Economics (Business Economics & Sport), University of Bayreuth, Germany, with a focus on marketing & service management; degree: Dipl. Sports Economist (Univ.)
  • Ongoing further training in the fields of brands, B2B & B2C marketing, and product & project management


  • Languages: German, English (business fluent), French (very good), Italian (good)
  • Mountaineering and outdoor sports: Alpine skiing, ski touring, cross-country skiing, mountain biking, road biking, whitewater kayaking, hiking
  • Other interests: travelling, reading, cooking


360° expertise in every aspect of ski resorts, ropeways, sports, and tourism

Focus on practice and implementation
 “Having an idea is not creative, putting the idea into reality is creation”

This starts with the well-founded and personal analysis of your solutions

Being open to new ideas, I have compiled benchmarks within the industry and beyond for a number of years
I also take an open and direct approach when discussing the potential of your company


Mel Bundeslehrteam alpin Deutscher Skiverband